MT6732 and MT6752

MediaTek is expanding market share inside and outside of China. One reason for the expansion is a wide product line (including LTE now). Two of MediaTek’s latest chips MT6732 and MT6752 reveal one technique the company is using to expand its product line. The chips have similar specifications but in actuality they could have exactly the same specifications as they are the same parts. MediaTek, like Qualcomm and others, sells the same part under a different name. This is not just a marketing ploy though, because mask costs are so high, it is just often cheaper to sell a higher performing part at a lower margin (specified with lower performance) than it is to produce a physically different die.

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